Rebuilding an iconic brand.
SPEEDBALL ART PRODUCTS COMPANY
BRANDING / IMAGE PHOTOGRAPHY / PRODUCT CATALOG / TRADESHOW / NATIONAL ADS / PACKAGING / VIDEO / DIGITAL
Since 1899, Speedball Art Products have been used by millions to make lasting impressions and give form to their inspirations with creativity and imagination. Speedball named us as agency of record to redevelop its historic iconic brand and push the company to a new position in the art products world. This was a complete redevelopment and updating a historical brand icon with major equity. The branding for Speedball was based on giving inspiration to artists and non-artists alike. Starting with the iconic Speedball brand mark, new product photography and inspirational catalogs that are informative and eye catching – all centering around the education of art techniques, a showcase of inspiration, and the promotion of American-made products. These new changes helped to increase sales and push Speedball to an industry-leader.